In this post, we’ll provide you with our take on two recent Gartner reports related to the visualization of ecommerce products. The first, Three Best Practices to Optimize Digital Commerce for Visual Experiences by Christina Klock and Marty Resnick, was published in March 2019 and refreshed in July 2020. This…

In this blog post, you’ll gain a clear understanding of the differences between product customization and product personalization and learn how to develop a winning strategy for your ecommerce business. The Rise of Mass Customization and Mass Personalization in Online Retail Customizing and personalizing products was once something limited to boutique, luxury brands. The high costs of manufacturing and the truly…

The stay-at-home orders associated with COVID-19 have prevented people from shopping in brick and mortar stores. As a result, US retailers have seen a 68 percent jump in online revenue. The prevailing wisdom (as corroborated recently by McKinsey) is that this bump in ecommerce will persist even after COVID-19 is…

Customers aren’t clones, and in today’s market consumers are looking for unique experiences and products that reflect their preferences and personalities. A brand that wants to stand out needs to provide unique offerings to its customers. One way to achieve this is by enabling customers to be part of the…